The male aesthetics market has experienced exponential growth, with statistics showing a steady increase in men seeking cosmetic procedures. According to the American Society of Plastic Surgeons, the number of men getting botulinum toxin injections (commonly known as Botox) has increased by 381% since 2000! This trend isn’t limited to just Botox; dermal fillers and other injectable treatments are also gaining traction among male clients.
Several factors contribute to this surge:
- Reduced stigma around male grooming and cosmetic procedures
- Increased pressure to maintain a youthful appearance
- The influence of social media and celebrity culture
- Advancements in treatment techniques that provide more natural-looking results
Understanding Men’s Unique Facial Anatomy and Aesthetic Goals
To effectively tailor injectable treatments for men, it’s crucial to understand the distinct characteristics of male facial anatomy and the typical aesthetic goals of male clients. The male facial anatomy differs from women in that there is the presence of facial hair, men have a stronger, more prominent bone structure, thicker, more vascular skin, larger facial muscles and more angular features.
Among the common aesthetic goals for men are reducing the appearance of under-eye hollows or dark circles, maintaining a masculine appearance, softening harsh features without feminising, addressing signs of ageing while preserving character and enhancing jaw definition
This guide will explore three of the most sought-after injectable treatments for men at Face and Co Belfast: Botox (antiwrinkle injections), dermal fillers, and platelet-rich plasma (PRP) for hair restoration.
Popular Male Aesthetic Treatments at Face and Co Belfast
1. Botox (Botulinum Toxin) / Antiwrinkle Injections
Botox, short for Botulinum Toxin, is one of the most popular cosmetic treatments for men, often referred to as “Brotox” in this context.
How it works:
Botox temporarily paralyzes targeted muscles, reducing their movement and softening the appearance of wrinkles and fine lines.
Popular treatment areas for men:
- Forehead lines
- Glabellar lines (frown lines between eyebrows)
- Crow’s feet (lines around the eyes)
- Masseter muscles (for jaw slimming and TMJ relief)
Key considerations for men:
- Higher doses are often required due to stronger facial muscles in men
- Treatment aims to reduce wrinkles while maintaining some natural movement
- Results typically last 3-6 months
Benefits for men:
- Softens harsh or angry expressions
- Can make men look more approachable and less stressed
- Subtle results that don’t appear “overdone”
Potential side effects:
- Temporary bruising or swelling at injection sites
- Rare possibility of eyelid or eyebrow drooping if injected improperly
2. Dermal Fillers
Dermal fillers are gel-like substances injected beneath the skin to restore volume, smooth lines, or enhance facial contours.
Popular treatment areas for men:
- Nasolabial folds (smile lines)
- Marionette lines (lines running from corners of mouth to chin)
- Cheeks (for subtle enhancement and lift)
- Jawline and chin (for definition and masculinization)
- Under-eye area (tear troughs)
- Temples (to restore volume loss)
Key considerations for men:
- Focus on creating sharp, defined contours rather than soft, rounded looks
- May require larger volumes due to thicker skin and more prominent features
- Results can last from 6 months to 2 years, depending on the type of filler and area treated
Benefits for men:
- Enhances masculine features like strong jawline and cheekbones
- Can correct asymmetries and balance facial proportions
- Provides a refreshed, well-rested appearance
Potential side effects:
- Temporary swelling, redness, or bruising
- Rare risks include infection, nodules, or vascular occlusion
3. Platelet-Rich Plasma (PRP) for Hair Restoration
PRP therapy is a cutting-edge treatment that uses the patient’s own blood to stimulate hair growth and improve hair quality.
How it works:
- Blood is drawn from the patient
- The blood is processed to concentrate the platelets
- The resulting platelet-rich plasma is injected into the scalp
Key considerations for men:
- Most effective for men in early stages of hair loss or thinning
- Multiple sessions are usually required for optimal results
- Can be combined with other hair loss treatments for enhanced effects
Benefits for men:
- Stimulates inactive hair follicles
- Improves hair thickness and quality
- Natural approach using the body’s own healing mechanisms
- Minimal downtime and low risk of adverse reactions
Treatment protocol:
- Typically 3-4 initial treatments spaced 4-6 weeks apart
- Maintenance treatments every 4-6 months
Potential side effects:
- Mild pain or discomfort at injection sites
- Temporary scalp sensitivity
- Rare risks include infection or nerve injury
The Importance of Practitioner Expertise
As the demand for male aesthetic treatments grows, so does the need for practitioners with specific expertise in this area. Choosing a provider with experience in male facial aesthetics is crucial for achieving optimal results like our experienced and qualified team at Face and Co Belfast. We understand the nuances of male facial anatomy, are familiar with the latest techniques tailored for men, and can provide personalised treatment plans that align with masculine beauty ideals.
Book an appointment with us today at Face and Co Belfast.
Email: hello@faceandcobelfast.com
Telephone: 02890667680
Instagram: @face_and_co_belfast
Facebook: Face and Co Belfast
